Project
Promote growing law firm in Bethesda, Maryland
Situation
A well-known Bethesda lawyer wanted to grow his firm and expand the practice
areas as well as position himself as an industry expert. The firm was exploring
opportunities to gain market share in the real estate development arena.
Strategy
- Researched and developed a multi-faceted marketing program
- Identified opportunities for article placement in local business journal
- Secured a regular column in an industry trade publication
- Co-authored articles on specific legal topics
- Established an image and brand for new consultancy program
- Coordinated in-house programs for targeted audiences
- Developed a program of advertising/direct mail to promote new staff
Results
The firm gained regular recognition as an expert through continued article
placement, both in local and industry-specific publications. Maier & Warner
played a major role in introducing the firm’s top lawyers to local media,
government officials and real estate industry executives - gaining positive
recognition, securing additional clients and retaining new talent.
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