Non Profit: Montgomery Hospice

Project

Generate exposure for community non-profit

Situation

Highly valued non-profit organization, Montgomery Hospice, tapped Maier & Warner PR to raise its visibility in its 25th anniversary year. The organization was often confused with a similar organization, much to the chagrin of Hospice leaders.

Strategy

• Strategized with board of directors to identify most important messages
• Translated messages and themes into media angles
• Targeted prime media outlets to approach with Hospice story
• Conducted research and created an effective timeline graphic to be used in media kit
  
• Primed top officials for media interviews
• Reviewed and provided guidance on communications materials

Results

The campaign generated prominent news stories in key media, spotlighting Hospice initiatives and executives. Hospice officials were thrilled with timely and appropriate public attention.