Project
Generate major media attention for K Street law firm
Situation
A prominent Washington, D.C. law firm representing plaintiffs sought to draw
public attention to multimillion-dollar awards and the need for institutional change.
The firm won cases involving injuries in high speed police chases, serious hospital
mistakes and construction accidents.
Strategy
- Researched full background of each legal case, working closely with attorneys
involved
- Met with affected family members to prepare a spokesperson
- Brainstormed with senior partner on media targets, media angles and timing
- Prepared background information, B-roll video to provide to media
- Contacted media in advance to promote interest in the outcome of the case
- Managed all contact with news media, staging well-timed news conferences
Results
Maier & Warner conducted a news conference that generated full print
and broadcast attention, including every TV station in Washington. A senior
partner appeared on NBC’s Today Show in New York. Major media attention
was attracted to multimillion-dollar settlements in medical malpractice and
construction accident matters. The Washington Post printed a photo of the senior
partner in a key article. Good media attention attracted more quality business to
the firm.
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