Project
Increase awareness for expanding commercial leasing company
Situation
McShea & Company, a home-grown firm, was expanding quickly in the
Washington region, but was relatively unknown. New commercial brokers were
being hired to “grow” strategic locations. Few attempts had been made to contact
the metropolitan media about company initiatives. New marketing materials were
scarce.
Strategy
- Worked with company owner to set marketing strategy
- Initiated a regular schedule of communications with the media
- Successfully worked with key reporters to feature company initiatives, new
hires, office openings
- Established a consistent identity and style for marketing materials
- Created individual project marketing materials
- Provided marketing materials for major company client
- Created project-specific website for company client
- Created and hosted successful reception atop parking garage spotlighting new
client project
Results
McShea & Company gained excellent recognition in The Washington Post,
The Washington Business Journal and other key publications. We assisted
the company in gaining positive recognition for its periodic assessment of
the commercial market and dramatically raised its visibility in the Washington
marketplace.
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