Many of us at Maier & Warner have worked as professional writers, so it’s always a treat to dive into a project where we write something more in-depth than a press release.
Such was the case this week as part of our work for The Stories, a new apartment community in Rockville. Our public relations strategy included highlighting the well-being focused aspect of the community and well-being as it relates to housing.
Researching and writing a blog post for PBS on behalf of our client’s expert was a wonderful opportunity to showcase The Stories and tell the full story of this unique community. Having digital content on a national platform provided great visibility and extended the shelf life of this great PR via social media and direct outreach.